Blog

For Providers: Getting started with vidscrip (#2)

BY: Beck Nebel, Community Manager, vidscrip

Note: this is the second in a series of posts designed to get providers up and running with vidscrip. 

In the first post of our “getting started” series, we delved into why it is important to give simple answers to your patients’ most complex questions. Now we’re going to walk through the details of how to record your first vidscrip (and what it should be about).

Finding success with vidscrip starts with recording your expertise for patients – each vidscrip opens up new pathways to reaching a patient, caregiver, or prospective patient. When you record a vidscrip, you give patients the power to access your expertise even when they’re not in your office.

Two ways to record a vidscrip


You can choose from our library of pre-existing templates, or create your own.  A template is simply a list of questions that will help you make a great vidscrip; we offer hundreds of templates across specialties and treatment stages.

Record from an existing template:

  1. In the mobile app on iOS or Android, tap on the “record” tab at the bottom of the screen. A list of templates will be displayed– scroll down to find the topic you’re looking for and tap on it. If you can’t find what you’re looking for, request a new template or create your own.
  2. If you wish to change any of the questions in a template, or delete them, tap “Edit” in the top right corner. When you are ready to record, tap the red bar at the top of your screen.

Or, create your own template:

  1. In the mobile app on  iOS or Android, tap on the “record” tab at the bottom. Tap “Create” in the upper right corner of your screen.
  2. Follow the tips on-screen to create your own template. When you are ready, tap “Record” in the upper right corner of your screen.

Here’s a downloadable version of these instructions.

Recording basics

At the bottom of the screen there are two buttons, “VIDEO” and “AUDIO”. Video is the default.

  • For video: If you’re recording yourself, change to your phone’s front facing camera by tapping the camera icon in the upper right corner of the screen.
  • For audio only (or an audio + still image recording), tap “AUDIO” at the bottom. Tap the grey circle in the bottom middle of the screen to begin recording.

If you are satisfied with your answer, tap “Use it!” and when you are done recording all answers, choose your privacy settings. If you want others to be able to view your vidscrip, you must change the settings by tapping “Okay!”

Quick tips for making a great vidscrip

  • Make sure your recording area is well lit. It’s best to have a light source that’s behind the camera and not behind you (for example, don’t record yourself in front of a window)
  • Wear something that patients would normally see you in, and its best to contrast your attire with your background
  • Look into the camera head-on (not looking down or up)

Your first vidscrip

I recommend that you first record an “About Me” vidscrip (we’ve got a template for that!). The “About me” vidscrip gives patients, caregivers, and potential patients a good idea of who you are. Next, choose a condition that will best serve your patient population. For instance, if you’re in dermatology, you may want to choose acne. Or, if you’re in family practice you may want to choose a broad topic such as high blood pressure.

Recording a vidscrip gets your patients the information they need – and can take as little as 5 minutes. Set aside some time today, and revolutionize the way you serve your patients.

Need a little support getting started?

Schedule 15 minutes with me.

Introducing vidscrip usernames

We here at vidscrip are very excited to announce a new feature for the vidscrip platform: usernames. A vidscrip username is unique to you and makes it easy to share your vidscrip.com channel with your patients.

Your username makes visiting your vidscrip.com channel easier by adding it to the end of the vidscrip.com url. For example, if your vidscrip username is briankuyath your vidscrip.com channel can be visited by visiting the url
www.vidscrip.com/briankuyath.

To get the most out of your vidscrip.com channel url, we highly recommend you include it on your practice’s marketing materials. In fact, you can head over to the vidscrip “Marketing Resources” page and print one of a number of customizable flyers to begin sharing your vidscrip.com channel today!

Ready to create your vidscrip username?

On the web …
Login to your vidscrip account, click on My Channel, click on Edit Channel, enter your preferred username under the Username field, and click Save.

On your iPhone or iPad …
Make sure have the latest version of the vidscrip app. Open the vidscrip app, login to your vidscrip account, tap on My Channel, tap on Edit Channel, and tap Done.

 

Don’t have a vidscrip account? Click here to sign up for a free vidscrip account today.

For Providers: Getting started with vidscrip (#1)

BY: Beck Nebel, Community Manager, vidscrip

Note: this is the first in a series of posts designed to get providers up and running with vidscrip

There is a beauty in simple solutions to complex issues.

Today’s patient care teams are diverse and complex – nurses, doctors, health educators, front desk office staff, and others. Despite these multidisciplinary teams, most patients come into and leave an office visit with more questions than answers. Questions like:

  • How will I ever remember everything?
  • What types of treatments might I need?
  • Is there any risk to my treatment?
  • What if I’m much sicker than I thought?
  • Will I need to see a specialist?

Patients need access to simple answers to these and other straightforward questions. Answers from people they trust – those very same care team members.

We at vidscrip believe that small time investments by members of a care team to proactively answer common patient questions increases efficiency and improves outcomes. I know even a small time investment seems impossible. I get it. In my role, I work with physicians and their office staff everyday.

My job is to make getting started with vidscrip easy, and maximize the initial impact. There’s just two steps to getting started.

STEP 1:blog_aboutme_record
Set aside 20 minutes to record your first vidscrip. Your first vidscrip will be a set of questions and answers called “About Me” that will help patients get to know you (find this vidscrip in your record tab of our mobile app for iOS and Android).

Email me to schedule some time to walk through this process together.

STEP 2:
Have your office staff promote your vidscrip. This might include:

  • Verbally when scheduling with new patients over the phone
  • Reaching out to your referring providers and ask them to share it with potential patients
  • Via email when confirming upcoming appointments
  • Printed materials such as new patient folders or materials in your waiting room (you or your staff can email me for templates and examples)
  • Links on your website and social media accounts

That’s it. This simple solution will get you started on a path to patient engagement that can increase satisfaction and patient outcomes – while improving your efficiency.

In our “Getting Started” series next month, we’ll create vidscrips for common conditions you treat.

 

Taking a bit of light from the Shine Bright Bash

BY: Mary Polding, Client Services Manager, vidscrip

The best work comes when you’re not simply on the daily grind, but are part of something that gives a greater sense of contribution, alignment with who you are, and gives back to the common good. Clients like Children’s Minnesota provide just that for this vidscripper.

MaryRecently,  I was honored to attend the Children’s Minnesota Shine Bright Bash, benefitting their Cancer & Blood Disorders Clinic. While several programs at Children’s use vidscrip to offer help and information to their patients’ families and caregivers, this particular program has always struck a chord with me. Parents of children who enter the oncology and hematology unit are often struck with a major blur. In our office, it’s also a bit more personal.  We all know families who have gone through the incredibly challenging and life-altering journey of diagnosis and treatment.

To be a part of a company and product that aims to even just ease that tension changes the game: to help a hemophilia patient’s parents feel more comfortable dropping them at daycare, to teach a child how certain medications may make them feel, or to educate parents on what used to be foreign tasks like how to change a feeding tube at home. It’s these small moments that remind me, what we do matters.

“The best work comes when you’re part of something that gives a greater sense of contribution, alignment with you are, and gives back to the common good”

For many who work in healthcare, it’s easy to see the broken system; easy to see the darkness that is caused by unexpected moments, disease-states and over-complicated workflows. Yet every time I step into Children’s, it is pure light. Working with the teams in hematology and oncology, I see within them a greater mission to make sure that each and every amazing child receives the best possible care, for they are seen and treated as the best humans on Earth. Through the character, generosity and energy in the room of all who attended, the Shine Bright Bash was indeed a direct reflection of this culture.

At vidscrip, doing great work isn’t just about the feeling you get when you’re contributing to the greater good – partnerships with great clients make you want to do even better.  I am honored to be partnering with such a remarkable organization as Children’s Minnesota. I hope to thread into our own culture here at vidscrip a bit of the light I saw not only at the Shine Bright Bash, but from what I see in the clinics at Children’s, each and every day.

“Children’s Pedcast”: Dr. Susan Sencer on pediatric cancer (repost)

September is Childhood Cancer Awareness month, a perfect time to recognize and celebrate the fantastic work done by those who work with, parent, and care-give for pediatric cancer patients – and the amazing patients themselves!

Leading up to this weekend’s Shine Bright Bash, put on by Children’s Minnesota and benefitting their Cancer and Blood Disorders Program, today we’re sharing a “Children’s Pedcast” on pediatric cancer from last fall, recorded by Dr. Susan Sencer.

Click here to listen.

sencer_childrens_cancer_blood_disorder

Dr. Susan Sencer is the medical director of the hematology and oncology program at Children’s Minnesota and named one of the Top Cancer Doctors in the U.S. by Newsweek.

We are honored to attend the Shine Bright Bash this weekend – check our twitter feed this weekend and back here on the blog next week for our recap of the event!

Note: Children’s Minnesota is a vidscrip client.

 

What This Week’s Announcement from Harvard Medical School Means to Pharma and Device Marketers

BY: John Brownlee, CEO & co-founder, vidscrip

As a veteran of the industry, I’m sympathetic to the challenges medical device and pharmaceutical marketers face today. Between decreasing returns on direct-to-consumer advertising, sales reps being barred from seeing doctors, and the pressures extended to vendors by bundled payment initiatives, it is getting harder for them to tell their story. The industry is asking itself, “how do we thrive in a Value Based Care world?”

The answer clearly isn’t more TV ads, more reps, or adding marginally-differentiated products. Rather, the answer is right there in the question. It’s value. Providers need industry to offer solutions that align with their value-based goals:

  • Measurable improvement in population health outcomes (so they can take on more risk)
  • Increased patient satisfaction
  • Efficient provider workflows (reduce costs)

Entrepreneurs have responded with a myriad of “beyond the pill” solutions and services – connected inhalers and glucose monitors, predictive analytics, and medication reminder apps, to name just a few. But there’s also a more fundamental problem waiting to be addressed. That is, patients simply don’t feel like they understand what’s going on.

We know that patients forget up to 86% of what their doctor tells them during an appointment. How can we possibly expect improvements in outcomes, patient satisfaction, and efficiency when patients routinely arrive at – and leave – their doctor’s appointment bewildered?

IMG_3866_iphone6_spacegrey_portraitHarvard Medical School announced this week that it’s taking on this challenge by having its faculty record answers to common patient questions using the vidscrip app. This will put the medical knowledge and expertise of Harvard Medical School faculty into brief videos that clinicians using vidscrip can share with their patients on the vidscrip platform.

The vidscrips created by Harvard Medical School faculty will be free for providers and patients to use, and sponsored by our industry partners.

“Providers need industry to offer solutions that align with their value-based goals”

By sponsoring a vidscrip program our industry partners will help their customers deliver on the value-based goals described above, they will also:

  • Improve access to customers by introducing HMS-authored population health programs for the vidscrip platform
  • Engage providers and patients with in-app messaging while they create and view vidscrips
  • Mine data to better understand what providers and patients are talking about

The engagement a vidscrip can deliver prior to an appointment, at the pharmacy counter, or after discharge from the hospital leads to patients who are connected to their care team and engaged in their own health – and we know that engaged patients have better health outcomes and cost less to treat.

It’s getting harder for industry to tell their story. But this week’s announcement by Harvard Medical School provides an opportunity for forward-thinking drug and device marketers to change the conversation by aligning their story with their customer’s value-based goals.

Harvard Health Publications Announces Agreement with vidscrip

HARVARD HEALTH PUBLICATIONS ANNOUNCES AGREEMENT FOR NEW PATIENT EDUCATION VIDEO SERIES

Content licensing relationship brings Harvard Medical School faculty expertise to clinicians and patients using the vidscrip platform

For immediate release

Boston, MA (May 24, 2016) – Harvard Health Publications, the consumer health education division of Harvard Medical School, today announced a licensing relationship that will deliver a new series of Q&A videos to clinicians and patients at the point of care.  This relationship will put the medical knowledge and expertise of Harvard Medical School faculty into brief videos that clinicians using vidscrip can share with their patients on the vidscrip platform.

“This relationship will put answers to patients’ most commonly-asked questions in front of patients at the point of care in a way that supports the clinician-patient relationship,” said Dr. Gregory Curfman, Editor in Chief.

Information about health conditions, diagnostic tests and surgical procedures, self-care and prevention as well as public health topics will be authored and recorded by Harvard Medical School faculty using a combination of video, audio, still images, and text. Harvard Health Publications and vidscrip plan to launch up to 30 question sets this year, starting with topic areas related to population health management and the industry’s shift to value based care.

vidscrip connects all stakeholders in the health industry by capturing and sharing expertise and experience through their mobile iOS app and website.  vidscrip is located in Minneapolis, Minnesota and will be launching an Android version of their platform in June of this year.

“We are excited to be associated with Harvard Medical School in this initiative,” said John Brownlee, CEO and co-founder of vidscrip. “This relationship immediately advances our ability to capture and share high-quality, up-to-date and easily accessible clinical information, which is necessary to help our clients achieve their goals of improved patient satisfaction and better outcomes.”

“As the focus of our industry changes from volume to value, our goal is to use innovative methods to make our trusted health information available to more consumers and patients facing important decisions about their health care. We are happy to be working with vidscrip to make Harvard faculty expertise available to more clinicians, patients and family members.” added Dr. Curfman.

About Harvard Health Publications:

Harvard Health Publications (HHP) is the media and publishing division of the Harvard Medical School of Harvard University. HHP delivers current health information that is authoritative, trustworthy, and accessible by drawing on the expertise of Harvard Medical School’s 12,000 faculty clinicians and researchers.

Media inquiries:
Kristen Rapoza
(617) 432-4716
Kristen_rapoza@hms.harvard.edu

Vidscrip Launches New Patient Engagement Platform

VIDSCRIP LAUNCHES NEW PATIENT ENGAGEMENT PLATFORM AT THE AMERICAN UROLOGY ASSOCIATION’S 2016 ANNUAL MEETING

The vidscrip 2.0 platform includes powerful updates for physicians
and an all-new patient experience

For immediate release

San Diego, CA (May 7, 2016) – vidscrip announced today that it has launched the vidscrip 2.0 platform, available now in the iTunes App Store and on vidscrip.com. The app records clinician’s answers to questions that can then be shared with colleagues, patients, and caregivers to watch anytime. The vidscrip team is at the American Urology Association’s annual meeting this weekend in San Diego to launch the new platform alongside their strong following of urologists and device manufacturers.

By making health education information from a patient’s most trusted source – their own doctor – accessible outside the exam room, it becomes more “sticky” and results in more efficient providers and better health outcomes.

“Even though doctors repeat themselves constantly, patients forget 86% of what they learn at the point-of-care. This negatively impacts practice efficiency, patient satisfaction, and health outcomes. Vidscrip solves this by making the doctor’s expertise available to patients anytime, anywhere, and on any device,” said vidscrip co-founder and CEO John Brownlee.

Powerful new features, available for free to both clinicians and patients, include:

  • Social networking features to follow and create trusted connections with patients, caregivers, clinicians, health systems, and device and pharmaceutical manufacturers.
  • Record vidscrips using video, audio, images, and text – by using one of more than 700 pre-built templates or creating from scratch
  • Robust privacy settings for sharing vidscrips

Thousands of physicians, care teams, and other health professionals currently use vidscrip to record expertise and share it with colleagues, patients, and caregivers.

Visit vidscrip.com, the App Store, or find vidscrip on the AUA exhibition floor’s main thoroughfare at booth 3821 to download the app for free today. An Android version will launch next month.

About vidscrip:
vidscrip is proud to be part of the healthcare innovation ecosystem in Minneapolis, MN.

Media inquires:
Danah Tangen
Director, Marketing
media@vidscrip.com

Weighing Sandwiches

BY: John Brownlee, CEO & co-founder, vidscrip

Those who know me know that my hero is Charles Lindbergh.  I love “Lucky Lindy” for two reasons.  One, he was incredibly brave.  Two, he prepared for his flights with amazing precision, even weighing the sandwiches he carried with him to determine how much fuel they would cost.  I’ve always dreamed of successfully blending those two characteristics in my own life (I’ll let you know if I ever get there).

We recently had a visitor to our office.  A mom, who five years ago received a diagnosis of brain cancer for her two-year old daughter.  As she described her family’s journey over the past five years, it hit me that this amazing woman sitting right in front of me possessed all of the characteristics of my famous hero.  This mom’s stoic bravery and expertise – which clearly put her on equal footing with her daughter’s care teams – are part of our inspiration to help patients take control.  

At vidscrip we’re investing heavily in patients, not just because they inspire us, but because the future of the healthcare system depends on them.  The shift toward Value Based Care and Population Health finally puts patients where they belong, at the center of their care team.  Patients are brave.  Patients have expertise.  It’s time for them to take their place in the driver’s seat.

So, to the patient/caregiver who “weighs sandwiches” each and every day: we see you there, flying your own little plane toward the horizon with amazing bravery and intellect.  We want you to know that you are our heroes, and we’re working to provide you with tools that will help you capture and share the expertise you need to complete your own mission, whatever that may be. 

More Updates

  • March 2016 – vidscrip partners with the PGA to offer Ryder Cup package as auction item for Children’s Minnesota 2016 Star Gala
  • Nov 5, 2015 – Meet a Minnesota CTO: Brian Kuyath, vidscrip
  • Nov 3, 2015 – vidscrip’s John Brownlee Wins Minnesota Business Magazine’s 2015 Healthcare Executive Award
  • July 16, 2015 – Roche Ireland pilot project on breast cancer, part of the Digital Hub’s Connected Health programme
  • Feb 5, 2015 – Brigham Womens Hospital Prescribes Videos to keep patients on track
  • Jun 24, 2014 – Partners Healthcare, vidscrip Partnership
  • Jun 24, 2014 – Three questions with John Brownlee, CEO of vidscrip
  • Feb 10, 2013 – vidscrip partners with Coloplast, Inc.