New partnership with Luma Health automates Vidscrip sharing through EMR

There is no shortage of health information online. But none of it can replace the words of your own doctor, delivered at just the right time. For most patients, access to that level of engagement is hard to come by.

We plan to fix that problem with our new partnership with San Francisco based Luma Health. Healthcare providers who use Vidscrip to record answers to common questions can now have those videos automatically delivered to patients via Luma’s text message and HIPAA-compliant chat platform.

The Luma Health platform uses triggers in the EMR to automate delivery of Vidscrips to patients at just the right moment in a care episode. Whether it’s GI prep instructions the night before a colonoscopy, medication reminders throughout a course of expensive biologics, or a simple reminder about the importance of an annual flu shot, video-based engagement from a patient’s own care team, delivered at just the right time, can have a significant impact on practice efficiency, patient satisfaction, and health outcomes.

John Brownlee, Vidscrip CEO, said, “Practices have struggled to create personalized experiences for patients while maintaining simple and scalable workflows. By recording answers once, and automatically delivering them to patients over-and-over, this partnership solves that riddle, and that’s a game changer for patients and medical practices.”

Dr. Tashfeen Ekram, Co-founder and Chief Medical Officer of Luma Health said, “We believe that this partnership has the potential to transform how healthcare is delivered over a patient’s care journey by combining our automated conversation platform and personalizing it with rich content from Vidscrip.”

With Vidscrip and Luma Health patients automatically get the right information, from the right source, at the exact right time. Providers spend less time repeating themselves, and staff spends less time fielding call-backs. Let’s talk about how you can leverage this partnership to take practice efficiency and patient engagement to the next level.

The Internet Is A Medical Device.  Why Aren’t We Treating It Like One?

BY: John Brownlee, CEO, Vidscrip

You’re having a kidney transplant.  It’s a scary journey, and access to the specialists treating you is critical to your health outcome. That’s why your doctor used Vidscrip to make a series of videos that help you manage your surgical journey (yes, we have a customer – a globally recognized transplant center – who is doing this).  

Now it’s the night before surgery. You receive a text message with a link to a video called, “Preparing For Tomorrow’s Surgery”. You tap on the link, but nothing happens. What you don’t realize is a company paid your internet service provider (ISP) to “throttle” video streamed by services other than theirs. What should have been a reassuring and helpful online encounter with your care team has now increased your anxiety at just the wrong time.

That is the type of looming, real-world consequence we face with the recent repeal of the FCC’s Net Neutrality rules. Just one small example of how lives are going to be impacted by this misguided decision.

With a quick internet search you can learn of myriad ways the internet is used to facilitate health, and healthcare. From tele-stroke programs that connect specialists to remote patients, to online patient communities, to video-based health education, the internet is the most used “medical device” in the world.

By repealing Net Neutrality our government is playing a dangerous game with the internet. Telecom companies and their lobbyists have successfully convinced some lawmakers that access to information and services should be controlled by them, not by consumers and innovators.

At Vidscrip we’ve chosen to take a stand. We urge Minnesota’s leaders from both parties, at the state and federal levels, to work together to protect the internet just like you’ve worked together to protect and grow the medical device industry here in Minnesota. Make no mistake, the internet is the most important medical device we have. Let’s start treating it that way.

Vidscrip, Zipnosis Team Up to Personalize the Virtual Care Experience

April 6, 2018

Minneapolis, MN — Minneapolis, MN — Vidscrip announced today its integration with virtual care provider, Zipnosis, to use video prescriptions to personalize the virtual care experience for primary care physicians and their patients (click here for Zipnosis press release).

As providers seek to optimize care between virtual and in-person visits, it’s important to treat patients at the right time in the right place. Sustained adoption of virtual care requires a level of trust that can be hard to establish. “There’s a misconception among patients when it comes to virtual care and what it’s designed to accomplish. Vidscrip, when integrated with a virtual care solution like Zipnosis, establishes trust by allowing a patient to view videos from their own provider relevant to their own diagnosis. Collaborations like this shift patients to expect virtual care as an integral part of their healthcare.” said vidscrip co-founder and CEO John Brownlee.

Zipnosis and Vidscrip Offices in Minneapolis, MN

Participating primary care providers will use Vidscrip to record short videos explaining the diagnosis and treatment plans their patients receive through the Zipnosis virtual care platform. “Primary care physicians get access to the most powerful patient engagement tools on the platform with Vidscrip: an easy way to project their name, brand and recommendation for virtual care to their patients. Where Zipnosis has digitized primary care, Vidscrip has digitized provider education. It’s a beautiful marriage of virtual care tools that will drive better patient utilization and satisfaction,” said Jon Pearce, CEO of Zipnosis.

The partnership reflects a new era in collaboration among innovators in healthcare technology. Playing to the strengths of individual organizations and bringing them together will offer a complete package to healthcare providers that continues to eliminate barriers and improve the quality of care. Continues Pearce: “Vidscrip and Zipnosis’ ability to meld two digital platforms means more personalized content created faster – with the ability to adapt and evolve to ever-changing patient needs, clinical demands and technical opportunities exponentially faster than analog telemedicine solutions… This is just the beginning.”

1https://medcitynews.com/2018/04/american-academy-of-family-physicians-picks-zipnosis/

CEO, John Brownlee featured in TECHdotMN’s “This is How I Work” series

Recently, our CEO, John Brownlee, had the opportunity to sit down with the folks at TECHdotMN to be featured in their “This is How I Work” series – a blog cataloging interviews with various technology leaders around the Twin Cities. Our takeaway? We’ll likely be switching to a full Google products company soon… 🙂

Check out his full interview here: https://tech.mn/news/2018/02/21/im-john-brownlee-cofounder-ceo-of-vidscrip-and-this-is-how-i-work/

After a successful pilot in knee replacement, our team is taking on orthopedics

BY: John Brownlee, CEO, vidscrip

Orthopedic surgeons will tell you that they repeat themselves with patients over-and-over, day-after-day.  They use the same analogies and word pictures, describe the same procedures, and educate patients on the same recovery requirements.  However, studies show that patients forget much (up to 80%) of what they learn at the point-of-care.  Obviously, these doctor/patient encounters are extremely perishable and inefficient.  

So why does this matter?  

Orthopedic surgeons are constantly being asked to do more with less.  Bundled payment programs and other pressures on reimbursement means that the practice inefficiencies of the past must finally be dealt with.  Add patient satisfaction and health outcomes to the mix, there are a lot of clinical and financial reasons to address this problem.

That’s why ConforMIS and Vidscrip have teamed up to improve practice efficiency, patient satisfaction and health outcomes in joint replacement practices.  A module embedded in the Vidscrip platform covers all of the questions patients need answered as they navigate their surgical journey.  The Vidscrip software guides surgeons through the process of recording their own answers the questions.  Once recorded, those answers can be automatically shared with patients at key moments across the episode-of-care.  

In a pilot program initiated in November, 2017, 34 surgeons completed the knee replacement module which includes answers to 100 commonly asked questions about knee replacement surgery.  The pilot has resulted in over 3,000 videos recorded, and 12,000 patient views.  

Care providers are accustomed to conveying large amounts of information to patients which can be challenging for them and their families to absorb in the moment, and even harder to retain after the fact,” said Greg Martin, MD, a board certified orthopedic surgeon with advanced fellowship training in reconstructive surgery of the hip and knee from Harvard Medical School. “I have recorded Vidscrips to help my patients better understand my preoperative plan, prepare for surgery, and manage their post-operative care. I am already seeing my patients coming into their first visit far more informed with Vidscrips  provided by me and my staff.”  

The program represents an innovative collaboration between a medical device company, and a digital health startup to improve patient and provider outcomes.  Mark Augusti, CEO of ConforMIS, says, “ConforMIS focuses on delivering the most personalized experience possible for patients considering knee replacement.  We are proud to partner with Vidscrip to help our surgeons and their practices increase quality time with their patients, improve outcomes, and address the overall efficiency of their practice.

The knee replacement program will be launched nationally in March during the 2018 American Academy of Orthopedic Surgeons (AAOS) meeting in New Orleans. The ConforMIS AAOS exhibition booth will include a one-of-a-kind soundproof recording studio where surgeons can use their own device (computer, tablet, mobile phone) to record answers for their patients.  ConforMIS and Vidscrip teams will follow up with participating surgeons to help them successfully incorporate the program into their practice. The knee replacement program is exclusively sponsored by ConforMIS.

The value of sharing: a case study

The challenge

As a world-renowned surgeon and and a foremost specialist in urological prosthetic reconstruction performing more implant surgeries than anyone in the world, Dr. J. Francois Eid‘s practice is as busy as they come. In addition to his regular in-person caseload and surgical calendar, he offers phone consultations and video appointments.

Always looking for new ways to communicate, he discovered the value of video early on. Dr. Eid was filming, editing, and uploading videos to YouTube for patients, but it was labor intensive. He needed a better way.

The solution: vidscrip

Dr. Eid was introduced to vidscrip by Coloplast and began using it right away to provide patient information in a seamless, easy, efficient way. “What’s great about vidscrip is it’s another dimension. It’s one more vehicle to educate and reach new patients,” says Dr. Eid. And, it doesn’t come with the overhead of editing and uploading to YouTube. “Things are much more simplified,” he adds.

He has racked up more than 668 hours of viewtime on vidscrip from over 27,000 unique viewers*. While Dr. Eid employs typical vidscrip promotional efforts, including a vidscrip handout in his new patient folder and embedding vidscrips on his website, the majority of his viewtime stems from his use of the “Share” feature in the vidscrip app – averaging more than 7 shares each day.

When a question from a patient comes in – through an email, a voice message, or through the “Ask A Doctor” form on his website – Dr. Eid opens up the vidscrip app, finds which of his previously recorded vidscrips answers the question, and sends off an email with a direct link to the vidscrip. This all happens in a manner of a few seconds – without leaving the app.

Sharing: how to

Whether you use the website, iOS, or Android app it’s easy to share.

  1. Tap “Share” next to any vidscrip
  2. Add email address(es) or mobile number(s) and send

Download a detailed version of these instructions.

Your turn

Dr. Eid’s plan is to use vidscrip for every component of a patient’s surgical journey. Not only does it allow him to reinforce his expertise and reassure his patients, it saves him time by recording the answer to common questions just once – and reusing that answer over and over again.

“vidscrip will save a tremendous amount of time in your practice.”

His advice for a colleague considering vidscrip? “Don’t be afraid. You need to set aside time to film vidscrips, but the benefit is that it will save a tremendous amount of time in your practice.”

Need help?

To get started with vidscrip in your practice or for tips on sharing your vidscrips, schedule 15 minutes with us or tap the chat window now.

Remember, vidscrip is always free to healthcare providers. Download the iOS or Android app today!

*As of March 2017

For Providers: Getting started with vidscrip (#2)

Note: this is the second in a series of two posts designed to get providers up and running with vidscrip. 

In the first post of our “getting started” series, we delved into why it is important to give simple answers to your patients’ most complex questions. Now we’re going to walk through the details of how to record your first vidscrip (and what it should be about).

Finding success with vidscrip starts with recording your expertise for patients – each vidscrip opens up new pathways to reaching a patient, caregiver, or prospective patient. When you record a vidscrip, you give patients the power to access your expertise even when they’re not in your office.

Two ways to record a vidscrip


You can choose from our library of pre-existing templates, or create your own.  A template is simply a list of questions that will help you make a great vidscrip; we offer hundreds of templates across specialties and treatment stages.

Record from an existing template:

  1. In the mobile app on iOS or Android, tap on the “record” tab at the bottom of the screen. A list of templates will be displayed– scroll down to find the topic you’re looking for and tap on it. If you can’t find what you’re looking for, create your own!
  2. If you wish to change any of the questions in a template, or delete them, tap “Edit” in the top right corner. When you are ready to record, tap the red bar at the top of your screen.

Or, create your own template:

  1. In the mobile app on  iOS or Android, tap on the “record” tab at the bottom. Tap “Create” in the upper right corner of your screen.
  2. Follow the tips on-screen to create your own template. When you are ready, tap “Record” in the upper right corner of your screen.

Here’s a downloadable version of these instructions.

Recording basics

At the bottom of the screen there are two buttons, “VIDEO” and “AUDIO”. Video is the default.

  • For video: If you’re recording yourself, change to your phone’s front facing camera by tapping the camera icon in the upper right corner of the screen.
  • For audio only (or an audio + still image recording), tap “AUDIO” at the bottom. Tap the grey circle in the bottom middle of the screen to begin recording.

If you are satisfied with your answer, tap “Use it!” and when you are done recording all answers, choose your privacy settings. If you want others to be able to view your vidscrip, you must change the settings by tapping “Okay!”

Quick tips for making a great vidscrip

  • Make sure your recording area is well lit. It’s best to have a light source that’s behind the camera and not behind you (for example, don’t record yourself in front of a window)
  • Wear something that patients would normally see you in, and its best to contrast your attire with your background
  • Look into the camera head-on (not looking down or up)

Your first vidscrip

We recommend that you first record an “About Me” vidscrip (we’ve got a template for that!). The “About me” vidscrip gives patients, caregivers, and potential patients a good idea of who you are. Next, choose a condition that will best serve your patient population. For instance, if you’re in dermatology, you may want to choose acne. Or, if you’re in family practice you may want to choose a broad topic such as high blood pressure.

Recording a vidscrip gets your patients the information they need – and can take as little as 5 minutes. Set aside some time today, and revolutionize the way you serve your patients.

Need a little help getting started?

Schedule 15 minutes with our client services manager, Sarah!

For Providers: Getting started with vidscrip (#1)

Note: this is the first in a two-part series designed to get providers up and running with vidscrip

There is a beauty in simple solutions to complex issues.

Today’s patient care teams are diverse and complex – nurses, doctors, health educators, front desk office staff, and others. Despite these multidisciplinary teams, most patients come into and leave an office visit with more questions than answers. Questions like:

  • How will I ever remember everything?
  • What types of treatments might I need?
  • Is there any risk to my treatment?
  • What if I’m much sicker than I thought?
  • Will I need to see a specialist?

Patients need access to simple answers to these and other straightforward questions. Answers from people they trust – those very same care team members.

We at vidscrip believe that small time investments by members of a care team to proactively answer common patient questions increases efficiency and improves outcomes. We know even a small time investment seems impossible – we spend time with providers and their staff every day, and see this first hand.

We want to help maximize the initial impact of vidscrip – there’s just two steps to getting started.  You can schedule 15 minutes with our client services manager, Sarah, to walk through this process together. 

STEP 1:blog_aboutme_record
Set aside 20 minutes to record your first vidscrip. Your first vidscrip will be a set of questions and answers called “About Me” that will help patients get to know you (find this vidscrip in your record tab of our mobile app for iOS and Android).

STEP 2:
Have your office staff promote your vidscrip. This might include:

  • Verbally when scheduling with new patients over the phone
  • Reaching out to your referring providers and ask them to share it with potential patients
  • Via email when confirming upcoming appointments
  • Printed materials such as new patient folders or materials in your waiting room (check out our marketing resources for easy options)
  • Links on your website and social media accounts

That’s it. This simple solution will get you started on a path to patient engagement that can increase satisfaction and patient outcomes – while improving your efficiency.

In our “Getting Started” series next month, we’ll create vidscrips for common conditions you treat.

 

Taking a bit of light from the Shine Bright Bash

BY: Mary Polding, Client Services Manager, vidscrip

The best work comes when you’re not simply on the daily grind, but are part of something that gives a greater sense of contribution, alignment with who you are, and gives back to the common good. Clients like Children’s Minnesota provide just that for this vidscripper.

MaryRecently,  I was honored to attend the Children’s Minnesota Shine Bright Bash, benefitting their Cancer & Blood Disorders Clinic. While several programs at Children’s use vidscrip to offer help and information to their patients’ families and caregivers, this particular program has always struck a chord with me. Parents of children who enter the oncology and hematology unit are often struck with a major blur. In our office, it’s also a bit more personal.  We all know families who have gone through the incredibly challenging and life-altering journey of diagnosis and treatment.

To be a part of a company and product that aims to even just ease that tension changes the game: to help a hemophilia patient’s parents feel more comfortable dropping them at daycare, to teach a child how certain medications may make them feel, or to educate parents on what used to be foreign tasks like how to change a feeding tube at home. It’s these small moments that remind me, what we do matters.

“The best work comes when you’re part of something that gives a greater sense of contribution, alignment with you are, and gives back to the common good”

For many who work in healthcare, it’s easy to see the broken system; easy to see the darkness that is caused by unexpected moments, disease-states and over-complicated workflows. Yet every time I step into Children’s, it is pure light. Working with the teams in hematology and oncology, I see within them a greater mission to make sure that each and every amazing child receives the best possible care, for they are seen and treated as the best humans on Earth. Through the character, generosity and energy in the room of all who attended, the Shine Bright Bash was indeed a direct reflection of this culture.

At vidscrip, doing great work isn’t just about the feeling you get when you’re contributing to the greater good – partnerships with great clients make you want to do even better.  I am honored to be partnering with such a remarkable organization as Children’s Minnesota. I hope to thread into our own culture here at vidscrip a bit of the light I saw not only at the Shine Bright Bash, but from what I see in the clinics at Children’s, each and every day.

“Children’s Pedcast”: Dr. Susan Sencer on pediatric cancer (repost)

September is Childhood Cancer Awareness month, a perfect time to recognize and celebrate the fantastic work done by those who work with, parent, and care-give for pediatric cancer patients – and the amazing patients themselves!

Leading up to this weekend’s Shine Bright Bash, put on by Children’s Minnesota and benefitting their Cancer and Blood Disorders Program, today we’re sharing a “Children’s Pedcast” on pediatric cancer from last fall, recorded by Dr. Susan Sencer.

Click here to listen.

sencer_childrens_cancer_blood_disorder

Dr. Susan Sencer is the medical director of the hematology and oncology program at Children’s Minnesota and named one of the Top Cancer Doctors in the U.S. by Newsweek.

We are honored to attend the Shine Bright Bash this weekend – check our twitter feed this weekend and back here on the blog next week for our recap of the event!

Note: Children’s Minnesota is a vidscrip client.