After a successful pilot in knee replacement, our team is taking on orthopedics

BY: John Brownlee, CEO, vidscrip

Orthopedic surgeons will tell you that they repeat themselves with patients over-and-over, day-after-day.  They use the same analogies and word pictures, describe the same procedures, and educate patients on the same recovery requirements.  However, studies show that patients forget much (up to 80%) of what they learn at the point-of-care.  Obviously, these doctor/patient encounters are extremely perishable and inefficient.  

So why does this matter?  

Orthopedic surgeons are constantly being asked to do more with less.  Bundled payment programs and other pressures on reimbursement means that the practice inefficiencies of the past must finally be dealt with.  Add patient satisfaction and health outcomes to the mix, there are a lot of clinical and financial reasons to address this problem.

That’s why ConforMIS and Vidscrip have teamed up to improve practice efficiency, patient satisfaction and health outcomes in joint replacement practices.  A module embedded in the Vidscrip platform covers all of the questions patients need answered as they navigate their surgical journey.  The Vidscrip software guides surgeons through the process of recording their own answers the questions.  Once recorded, those answers can be automatically shared with patients at key moments across the episode-of-care.  

In a pilot program initiated in November, 2017, 34 surgeons completed the knee replacement module which includes answers to 100 commonly asked questions about knee replacement surgery.  The pilot has resulted in over 3,000 videos recorded, and 12,000 patient views.  

Care providers are accustomed to conveying large amounts of information to patients which can be challenging for them and their families to absorb in the moment, and even harder to retain after the fact,” said Greg Martin, MD, a board certified orthopedic surgeon with advanced fellowship training in reconstructive surgery of the hip and knee from Harvard Medical School. “I have recorded Vidscrips to help my patients better understand my preoperative plan, prepare for surgery, and manage their post-operative care. I am already seeing my patients coming into their first visit far more informed with Vidscrips  provided by me and my staff.”  

The program represents an innovative collaboration between a medical device company, and a digital health startup to improve patient and provider outcomes.  Mark Augusti, CEO of ConforMIS, says, “ConforMIS focuses on delivering the most personalized experience possible for patients considering knee replacement.  We are proud to partner with Vidscrip to help our surgeons and their practices increase quality time with their patients, improve outcomes, and address the overall efficiency of their practice.

The knee replacement program will be launched nationally in March during the 2018 American Academy of Orthopedic Surgeons (AAOS) meeting in New Orleans. The ConforMIS AAOS exhibition booth will include a one-of-a-kind soundproof recording studio where surgeons can use their own device (computer, tablet, mobile phone) to record answers for their patients.  ConforMIS and Vidscrip teams will follow up with participating surgeons to help them successfully incorporate the program into their practice. The knee replacement program is exclusively sponsored by ConforMIS.

Vidscrip expands partnership to advance asthma and allergy patient education

Healthcare providers nationwide will use the vidscrip digital health platform to improve outcomes for asthma patients of all ages

Minneapolis, MN (August 22, 2017) – vidscrip announced today the expansion of their relationship with Thermo Fisher Scientific, bringing advanced asthma and allergy patient education to health systems nationwide. This partnership is the latest example of diagnostic and pharmaceutical companies working with digital health companies like vidscrip to bring innovative solutions to their customers as the healthcare industry transitions to value-based care.

“Innovation is a core value in our company. This partnership is an example of how we leverage our expertise in asthma education to deliver unsurpassed value to our customers, and be relevant and present to patients,” said Paul Maloney, responsible for health economic strategy at Thermo Fisher.

Healthcare providers use the vidscrip app to record their own answers to common patient questions using video, audio and images (“a vidscrip”).  Viscrips are then delivered to patients via text messages, emails, and through patient portals at key moments within an episode of care.

During the pilot phase of this program, asthma specialists like Amber McGuire, APRN, saw meaningful improvement in patients’ compliance with care instructions. “I am dedicated to improving healthcare quality and taking an active role in my patients’ care,” she said. “vidscrip has proven to be a powerful resource to improve adherence to treatment guidelines.”

“We continue to see strong demand for solutions that improve drug, medical device and diagnostic companies’ value propositions,” said John Brownlee, CEO of vidscrip. “We look forward to building on the success we’ve seen in our year-long pilot with Thermo Fisher Scientific by impacting more providers and patients nationwide.”

 

About vidscrip

The vidscrip platform allows healthcare providers to record their own answers to common patient questions and make those answers available anytime, anywhere, and on any device. vidscrip is proud to be part of the healthcare innovation ecosystem in Minneapolis, MN. Learn more at vidscrip.com.

For More Information:

media@vidscrip.com

vidscrip and Southside Community Health Services Launch Text-Message Based Program to Promote Heart Health in Local Barbershops & Beauty Salons

Through a series of free text messages and videos, vidscrip supports the Clippers N’ Curls program – focused on reducing the incidence of heart disease and stroke in the community

Minneapolis, MN (February 28, 2017) – vidscrip, a digital platform that uses its video-based app, text messages, and other methods to engage and educate individuals on health topics, announced today the launch of a new program in partnership with Southside Community Health Services (Southside). The free program includes access to patient-friendly videos on blood pressure and heart health which are delivered via text message and promoted in a trusted environment – the local barbershop.

“Barbers have long been trusted messengers in the community,” said Clarence Jones, Community Outreach Director for Southside. “The Clippers N’ Curls program’s ultimate goal is to reduce hypertension – and we are thrilled to be working with vidscrip to offer education and support to the community that will help us reach that goal.”

Founded by Southside in 2014, the Clippers N’ Curls program features automated blood pressure kiosks placed in barbershops and beauty salons across the Twin Cities metro. The barbers and beauticians receive special training on blood pressure and heart disease so that they can encourage their clients to check their own blood pressure and help normalize the conversation around heart health. With the addition of vidscrip to the Clippers N’ Curls program, bright red signs are now placed on each of the blood pressure kiosks and at each chair in the barbershops and beauty salons – more than 100 chairs in total – providing simple instructions to sign up for the free text message-based program.

Red signs promoting the blood pressure program are on every mirror in this metro barbershop

Tito Wilson owns Wilson’s Image Barbers and Stylists in North Minneapolis and participates in the Clippers N’ Curls program. “I’m not a doctor, but I do see the responsibility and opportunity we have to promote better health in our community,” said Wilson. “I encourage my clients, who may not be comfortable going to a physician, to go get their reading and direct them what to do about it.”

Participants receive a series of text messages linking to short videos (“vidscrips”).  Vidscrips are recorded by a medical provider from the local community and follow a simple question and answer format covering the basics of blood pressure including: understanding numbers, health and lifestyle risks for high blood pressure (hypertension), treatment options, and talking about hypertension with family and community members.

“At vidscrip, we’re passionate about putting the patient at the center of the care system,” said John Brownlee, CEO and co-founder of vidscrip. “This program directly aligns with our goals – meeting the patient where they’re at in the community and engaging them through trusted sources.”

About vidscrip:

Founded in 2012, vidscrip is a digital health platform that uses its video-based app, text messages, and other methods to engage and educate individuals on health topics. Vidscrip is a proud member of the strong medtech start-up community in Minneapolis. Download the app for iOS or Android.

About Southside Community Health Services:

Southside Community Health Services is a community clinic located in South Minneapolis that has been providing access to primary health care services to underserved populations in the Twin Cities for over 45 years. Southside provides culturally competent medical, dental, vision, behavioral health, and outreach services to anyone in need and never turns anyone away due to inability to pay. Learn more about the Clippers N’ Curls Program in this video: http://bit.ly/2lRvBqQ

Media inquiries:

Danah Tangen, vidscrip
(952) 334-3992
dtangen@vidscrip.com

Autumn Chmielewski, Southside Community Health Services
(612) 821-2788
autumn.chmielewski@southsidechs.org

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Taking a bit of light from the Shine Bright Bash

BY: Mary Polding, Client Services Manager, vidscrip

The best work comes when you’re not simply on the daily grind, but are part of something that gives a greater sense of contribution, alignment with who you are, and gives back to the common good. Clients like Children’s Minnesota provide just that for this vidscripper.

MaryRecently,  I was honored to attend the Children’s Minnesota Shine Bright Bash, benefitting their Cancer & Blood Disorders Clinic. While several programs at Children’s use vidscrip to offer help and information to their patients’ families and caregivers, this particular program has always struck a chord with me. Parents of children who enter the oncology and hematology unit are often struck with a major blur. In our office, it’s also a bit more personal.  We all know families who have gone through the incredibly challenging and life-altering journey of diagnosis and treatment.

To be a part of a company and product that aims to even just ease that tension changes the game: to help a hemophilia patient’s parents feel more comfortable dropping them at daycare, to teach a child how certain medications may make them feel, or to educate parents on what used to be foreign tasks like how to change a feeding tube at home. It’s these small moments that remind me, what we do matters.

“The best work comes when you’re part of something that gives a greater sense of contribution, alignment with you are, and gives back to the common good”

For many who work in healthcare, it’s easy to see the broken system; easy to see the darkness that is caused by unexpected moments, disease-states and over-complicated workflows. Yet every time I step into Children’s, it is pure light. Working with the teams in hematology and oncology, I see within them a greater mission to make sure that each and every amazing child receives the best possible care, for they are seen and treated as the best humans on Earth. Through the character, generosity and energy in the room of all who attended, the Shine Bright Bash was indeed a direct reflection of this culture.

At vidscrip, doing great work isn’t just about the feeling you get when you’re contributing to the greater good – partnerships with great clients make you want to do even better.  I am honored to be partnering with such a remarkable organization as Children’s Minnesota. I hope to thread into our own culture here at vidscrip a bit of the light I saw not only at the Shine Bright Bash, but from what I see in the clinics at Children’s, each and every day.