The Internet Is A Medical Device.  Why Aren’t We Treating It Like One?

BY: John Brownlee, CEO, Vidscrip

You’re having a kidney transplant.  It’s a scary journey, and access to the specialists treating you is critical to your health outcome. That’s why your doctor used Vidscrip to make a series of videos that help you manage your surgical journey (yes, we have a customer – a globally recognized transplant center – who is doing this).  

Now it’s the night before surgery. You receive a text message with a link to a video called, “Preparing For Tomorrow’s Surgery”. You tap on the link, but nothing happens. What you don’t realize is a company paid your internet service provider (ISP) to “throttle” video streamed by services other than theirs. What should have been a reassuring and helpful online encounter with your care team has now increased your anxiety at just the wrong time.

That is the type of looming, real-world consequence we face with the recent repeal of the FCC’s Net Neutrality rules. Just one small example of how lives are going to be impacted by this misguided decision.

With a quick internet search you can learn of myriad ways the internet is used to facilitate health, and healthcare. From tele-stroke programs that connect specialists to remote patients, to online patient communities, to video-based health education, the internet is the most used “medical device” in the world.

By repealing Net Neutrality our government is playing a dangerous game with the internet. Telecom companies and their lobbyists have successfully convinced some lawmakers that access to information and services should be controlled by them, not by consumers and innovators.

At Vidscrip we’ve chosen to take a stand. We urge Minnesota’s leaders from both parties, at the state and federal levels, to work together to protect the internet just like you’ve worked together to protect and grow the medical device industry here in Minnesota. Make no mistake, the internet is the most important medical device we have. Let’s start treating it that way.

Vidscrip, Zipnosis Team Up to Personalize the Virtual Care Experience

April 6, 2018

Minneapolis, MN — Minneapolis, MN — Vidscrip announced today its integration with virtual care provider, Zipnosis, to use video prescriptions to personalize the virtual care experience for primary care physicians and their patients (click here for Zipnosis press release).

As providers seek to optimize care between virtual and in-person visits, it’s important to treat patients at the right time in the right place. Sustained adoption of virtual care requires a level of trust that can be hard to establish. “There’s a misconception among patients when it comes to virtual care and what it’s designed to accomplish. Vidscrip, when integrated with a virtual care solution like Zipnosis, establishes trust by allowing a patient to view videos from their own provider relevant to their own diagnosis. Collaborations like this shift patients to expect virtual care as an integral part of their healthcare.” said vidscrip co-founder and CEO John Brownlee.

Zipnosis and Vidscrip Offices in Minneapolis, MN

Participating primary care providers will use Vidscrip to record short videos explaining the diagnosis and treatment plans their patients receive through the Zipnosis virtual care platform. “Primary care physicians get access to the most powerful patient engagement tools on the platform with Vidscrip: an easy way to project their name, brand and recommendation for virtual care to their patients. Where Zipnosis has digitized primary care, Vidscrip has digitized provider education. It’s a beautiful marriage of virtual care tools that will drive better patient utilization and satisfaction,” said Jon Pearce, CEO of Zipnosis.

The partnership reflects a new era in collaboration among innovators in healthcare technology. Playing to the strengths of individual organizations and bringing them together will offer a complete package to healthcare providers that continues to eliminate barriers and improve the quality of care. Continues Pearce: “Vidscrip and Zipnosis’ ability to meld two digital platforms means more personalized content created faster – with the ability to adapt and evolve to ever-changing patient needs, clinical demands and technical opportunities exponentially faster than analog telemedicine solutions… This is just the beginning.”

1https://medcitynews.com/2018/04/american-academy-of-family-physicians-picks-zipnosis/

Vidscrip expands partnership to advance asthma and allergy patient education

Healthcare providers nationwide will use the vidscrip digital health platform to improve outcomes for asthma patients of all ages

Minneapolis, MN (August 22, 2017) – vidscrip announced today the expansion of their relationship with Thermo Fisher Scientific, bringing advanced asthma and allergy patient education to health systems nationwide. This partnership is the latest example of diagnostic and pharmaceutical companies working with digital health companies like vidscrip to bring innovative solutions to their customers as the healthcare industry transitions to value-based care.

“Innovation is a core value in our company. This partnership is an example of how we leverage our expertise in asthma education to deliver unsurpassed value to our customers, and be relevant and present to patients,” said Paul Maloney, responsible for health economic strategy at Thermo Fisher.

Healthcare providers use the vidscrip app to record their own answers to common patient questions using video, audio and images (“a vidscrip”).  Viscrips are then delivered to patients via text messages, emails, and through patient portals at key moments within an episode of care.

During the pilot phase of this program, asthma specialists like Amber McGuire, APRN, saw meaningful improvement in patients’ compliance with care instructions. “I am dedicated to improving healthcare quality and taking an active role in my patients’ care,” she said. “vidscrip has proven to be a powerful resource to improve adherence to treatment guidelines.”

“We continue to see strong demand for solutions that improve drug, medical device and diagnostic companies’ value propositions,” said John Brownlee, CEO of vidscrip. “We look forward to building on the success we’ve seen in our year-long pilot with Thermo Fisher Scientific by impacting more providers and patients nationwide.”

 

About vidscrip

The vidscrip platform allows healthcare providers to record their own answers to common patient questions and make those answers available anytime, anywhere, and on any device. vidscrip is proud to be part of the healthcare innovation ecosystem in Minneapolis, MN. Learn more at vidscrip.com.

For More Information:

media@vidscrip.com

What This Week’s Announcement from Harvard Medical School Means to Pharma and Device Marketers

BY: John Brownlee, CEO & co-founder, vidscrip

As a veteran of the industry, I’m sympathetic to the challenges medical device and pharmaceutical marketers face today. Between decreasing returns on direct-to-consumer advertising, sales reps being barred from seeing doctors, and the pressures extended to vendors by bundled payment initiatives, it is getting harder for them to tell their story. The industry is asking itself, “how do we thrive in a Value Based Care world?”

The answer clearly isn’t more TV ads, more reps, or adding marginally-differentiated products. Rather, the answer is right there in the question. It’s value. Providers need industry to offer solutions that align with their value-based goals:

  • Measurable improvement in population health outcomes (so they can take on more risk)
  • Increased patient satisfaction
  • Efficient provider workflows (reduce costs)

Entrepreneurs have responded with a myriad of “beyond the pill” solutions and services – connected inhalers and glucose monitors, predictive analytics, and medication reminder apps, to name just a few. But there’s also a more fundamental problem waiting to be addressed. That is, patients simply don’t feel like they understand what’s going on.

We know that patients forget up to 86% of what their doctor tells them during an appointment. How can we possibly expect improvements in outcomes, patient satisfaction, and efficiency when patients routinely arrive at – and leave – their doctor’s appointment bewildered?

IMG_3866_iphone6_spacegrey_portraitHarvard Medical School announced this week that it’s taking on this challenge by having its faculty record answers to common patient questions using the vidscrip app. This will put the medical knowledge and expertise of Harvard Medical School faculty into brief videos that clinicians using vidscrip can share with their patients on the vidscrip platform.

The vidscrips created by Harvard Medical School faculty will be free for providers and patients to use, and sponsored by our industry partners.

“Providers need industry to offer solutions that align with their value-based goals”

By sponsoring a vidscrip program our industry partners will help their customers deliver on the value-based goals described above, they will also:

  • Improve access to customers by introducing HMS-authored population health programs for the vidscrip platform
  • Engage providers and patients with in-app messaging while they create and view vidscrips
  • Mine data to better understand what providers and patients are talking about

The engagement a vidscrip can deliver prior to an appointment, at the pharmacy counter, or after discharge from the hospital leads to patients who are connected to their care team and engaged in their own health – and we know that engaged patients have better health outcomes and cost less to treat.

It’s getting harder for industry to tell their story. But this week’s announcement by Harvard Medical School provides an opportunity for forward-thinking drug and device marketers to change the conversation by aligning their story with their customer’s value-based goals.