BY: John Brownlee, CEO, vidscrip
Orthopedic surgeons will tell you that they repeat themselves with patients over-and-over, day-after-day. They use the same analogies and word pictures, describe the same procedures, and educate patients on the same recovery requirements. However, studies show that patients forget much (up to 80%) of what they learn at the point-of-care. Obviously, these doctor/patient encounters are extremely perishable and inefficient.
So why does this matter?
Orthopedic surgeons are constantly being asked to do more with less. Bundled payment programs and other pressures on reimbursement means that the practice inefficiencies of the past must finally be dealt with. Add patient satisfaction and health outcomes to the mix, there are a lot of clinical and financial reasons to address this problem.
That’s why ConforMIS and Vidscrip have teamed up to improve practice efficiency, patient satisfaction and health outcomes in joint replacement practices. A module embedded in the Vidscrip platform covers all of the questions patients need answered as they navigate their surgical journey. The Vidscrip software guides surgeons through the process of recording their own answers the questions. Once recorded, those answers can be automatically shared with patients at key moments across the episode-of-care.
In a pilot program initiated in November, 2017, 34 surgeons completed the knee replacement module which includes answers to 100 commonly asked questions about knee replacement surgery. The pilot has resulted in over 3,000 videos recorded, and 12,000 patient views.
“Care providers are accustomed to conveying large amounts of information to patients which can be challenging for them and their families to absorb in the moment, and even harder to retain after the fact,” said Greg Martin, MD, a board certified orthopedic surgeon with advanced fellowship training in reconstructive surgery of the hip and knee from Harvard Medical School. “I have recorded Vidscrips to help my patients better understand my preoperative plan, prepare for surgery, and manage their post-operative care. I am already seeing my patients coming into their first visit far more informed with Vidscrips provided by me and my staff.”
The program represents an innovative collaboration between a medical device company, and a digital health startup to improve patient and provider outcomes. Mark Augusti, CEO of ConforMIS, says, “ConforMIS focuses on delivering the most personalized experience possible for patients considering knee replacement. We are proud to partner with Vidscrip to help our surgeons and their practices increase quality time with their patients, improve outcomes, and address the overall efficiency of their practice.”
The knee replacement program will be launched nationally in March during the 2018 American Academy of Orthopedic Surgeons (AAOS) meeting in New Orleans. The ConforMIS AAOS exhibition booth will include a one-of-a-kind soundproof recording studio where surgeons can use their own device (computer, tablet, mobile phone) to record answers for their patients. ConforMIS and Vidscrip teams will follow up with participating surgeons to help them successfully incorporate the program into their practice. The knee replacement program is exclusively sponsored by ConforMIS.