New partnership with Luma Health automates Vidscrip sharing through EMR

There is no shortage of health information online. But none of it can replace the words of your own doctor, delivered at just the right time. For most patients, access to that level of engagement is hard to come by.

We plan to fix that problem with our new partnership with San Francisco based Luma Health. Healthcare providers who use Vidscrip to record answers to common questions can now have those videos automatically delivered to patients via Luma’s text message and HIPAA-compliant chat platform.

The Luma Health platform uses triggers in the EMR to automate delivery of Vidscrips to patients at just the right moment in a care episode. Whether it’s GI prep instructions the night before a colonoscopy, medication reminders throughout a course of expensive biologics, or a simple reminder about the importance of an annual flu shot, video-based engagement from a patient’s own care team, delivered at just the right time, can have a significant impact on practice efficiency, patient satisfaction, and health outcomes.

John Brownlee, Vidscrip CEO, said, “Practices have struggled to create personalized experiences for patients while maintaining simple and scalable workflows. By recording answers once, and automatically delivering them to patients over-and-over, this partnership solves that riddle, and that’s a game changer for patients and medical practices.”

Dr. Tashfeen Ekram, Co-founder and Chief Medical Officer of Luma Health said, “We believe that this partnership has the potential to transform how healthcare is delivered over a patient’s care journey by combining our automated conversation platform and personalizing it with rich content from Vidscrip.”

With Vidscrip and Luma Health patients automatically get the right information, from the right source, at the exact right time. Providers spend less time repeating themselves, and staff spends less time fielding call-backs. Let’s talk about how you can leverage this partnership to take practice efficiency and patient engagement to the next level.

The Internet Is A Medical Device.  Why Aren’t We Treating It Like One?

BY: John Brownlee, CEO, Vidscrip

You’re having a kidney transplant.  It’s a scary journey, and access to the specialists treating you is critical to your health outcome. That’s why your doctor used Vidscrip to make a series of videos that help you manage your surgical journey (yes, we have a customer – a globally recognized transplant center – who is doing this).  

Now it’s the night before surgery. You receive a text message with a link to a video called, “Preparing For Tomorrow’s Surgery”. You tap on the link, but nothing happens. What you don’t realize is a company paid your internet service provider (ISP) to “throttle” video streamed by services other than theirs. What should have been a reassuring and helpful online encounter with your care team has now increased your anxiety at just the wrong time.

That is the type of looming, real-world consequence we face with the recent repeal of the FCC’s Net Neutrality rules. Just one small example of how lives are going to be impacted by this misguided decision.

With a quick internet search you can learn of myriad ways the internet is used to facilitate health, and healthcare. From tele-stroke programs that connect specialists to remote patients, to online patient communities, to video-based health education, the internet is the most used “medical device” in the world.

By repealing Net Neutrality our government is playing a dangerous game with the internet. Telecom companies and their lobbyists have successfully convinced some lawmakers that access to information and services should be controlled by them, not by consumers and innovators.

At Vidscrip we’ve chosen to take a stand. We urge Minnesota’s leaders from both parties, at the state and federal levels, to work together to protect the internet just like you’ve worked together to protect and grow the medical device industry here in Minnesota. Make no mistake, the internet is the most important medical device we have. Let’s start treating it that way.

Vidscrip, Zipnosis Team Up to Personalize the Virtual Care Experience

April 6, 2018

Minneapolis, MN — Minneapolis, MN — Vidscrip announced today its integration with virtual care provider, Zipnosis, to use video prescriptions to personalize the virtual care experience for primary care physicians and their patients (click here for Zipnosis press release).

As providers seek to optimize care between virtual and in-person visits, it’s important to treat patients at the right time in the right place. Sustained adoption of virtual care requires a level of trust that can be hard to establish. “There’s a misconception among patients when it comes to virtual care and what it’s designed to accomplish. Vidscrip, when integrated with a virtual care solution like Zipnosis, establishes trust by allowing a patient to view videos from their own provider relevant to their own diagnosis. Collaborations like this shift patients to expect virtual care as an integral part of their healthcare.” said vidscrip co-founder and CEO John Brownlee.

Zipnosis and Vidscrip Offices in Minneapolis, MN

Participating primary care providers will use Vidscrip to record short videos explaining the diagnosis and treatment plans their patients receive through the Zipnosis virtual care platform. “Primary care physicians get access to the most powerful patient engagement tools on the platform with Vidscrip: an easy way to project their name, brand and recommendation for virtual care to their patients. Where Zipnosis has digitized primary care, Vidscrip has digitized provider education. It’s a beautiful marriage of virtual care tools that will drive better patient utilization and satisfaction,” said Jon Pearce, CEO of Zipnosis.

The partnership reflects a new era in collaboration among innovators in healthcare technology. Playing to the strengths of individual organizations and bringing them together will offer a complete package to healthcare providers that continues to eliminate barriers and improve the quality of care. Continues Pearce: “Vidscrip and Zipnosis’ ability to meld two digital platforms means more personalized content created faster – with the ability to adapt and evolve to ever-changing patient needs, clinical demands and technical opportunities exponentially faster than analog telemedicine solutions… This is just the beginning.”

1https://medcitynews.com/2018/04/american-academy-of-family-physicians-picks-zipnosis/

Vidscrip expands partnership to advance asthma and allergy patient education

Healthcare providers nationwide will use the vidscrip digital health platform to improve outcomes for asthma patients of all ages

Minneapolis, MN (August 22, 2017) – vidscrip announced today the expansion of their relationship with Thermo Fisher Scientific, bringing advanced asthma and allergy patient education to health systems nationwide. This partnership is the latest example of diagnostic and pharmaceutical companies working with digital health companies like vidscrip to bring innovative solutions to their customers as the healthcare industry transitions to value-based care.

“Innovation is a core value in our company. This partnership is an example of how we leverage our expertise in asthma education to deliver unsurpassed value to our customers, and be relevant and present to patients,” said Paul Maloney, responsible for health economic strategy at Thermo Fisher.

Healthcare providers use the vidscrip app to record their own answers to common patient questions using video, audio and images (“a vidscrip”).  Viscrips are then delivered to patients via text messages, emails, and through patient portals at key moments within an episode of care.

During the pilot phase of this program, asthma specialists like Amber McGuire, APRN, saw meaningful improvement in patients’ compliance with care instructions. “I am dedicated to improving healthcare quality and taking an active role in my patients’ care,” she said. “vidscrip has proven to be a powerful resource to improve adherence to treatment guidelines.”

“We continue to see strong demand for solutions that improve drug, medical device and diagnostic companies’ value propositions,” said John Brownlee, CEO of vidscrip. “We look forward to building on the success we’ve seen in our year-long pilot with Thermo Fisher Scientific by impacting more providers and patients nationwide.”

 

About vidscrip

The vidscrip platform allows healthcare providers to record their own answers to common patient questions and make those answers available anytime, anywhere, and on any device. vidscrip is proud to be part of the healthcare innovation ecosystem in Minneapolis, MN. Learn more at vidscrip.com.

For More Information:

media@vidscrip.com

What This Week’s Announcement from Harvard Medical School Means to Pharma and Device Marketers

BY: John Brownlee, CEO & co-founder, vidscrip

As a veteran of the industry, I’m sympathetic to the challenges medical device and pharmaceutical marketers face today. Between decreasing returns on direct-to-consumer advertising, sales reps being barred from seeing doctors, and the pressures extended to vendors by bundled payment initiatives, it is getting harder for them to tell their story. The industry is asking itself, “how do we thrive in a Value Based Care world?”

The answer clearly isn’t more TV ads, more reps, or adding marginally-differentiated products. Rather, the answer is right there in the question. It’s value. Providers need industry to offer solutions that align with their value-based goals:

  • Measurable improvement in population health outcomes (so they can take on more risk)
  • Increased patient satisfaction
  • Efficient provider workflows (reduce costs)

Entrepreneurs have responded with a myriad of “beyond the pill” solutions and services – connected inhalers and glucose monitors, predictive analytics, and medication reminder apps, to name just a few. But there’s also a more fundamental problem waiting to be addressed. That is, patients simply don’t feel like they understand what’s going on.

We know that patients forget up to 86% of what their doctor tells them during an appointment. How can we possibly expect improvements in outcomes, patient satisfaction, and efficiency when patients routinely arrive at – and leave – their doctor’s appointment bewildered?

IMG_3866_iphone6_spacegrey_portraitHarvard Medical School announced this week that it’s taking on this challenge by having its faculty record answers to common patient questions using the vidscrip app. This will put the medical knowledge and expertise of Harvard Medical School faculty into brief videos that clinicians using vidscrip can share with their patients on the vidscrip platform.

The vidscrips created by Harvard Medical School faculty will be free for providers and patients to use, and sponsored by our industry partners.

“Providers need industry to offer solutions that align with their value-based goals”

By sponsoring a vidscrip program our industry partners will help their customers deliver on the value-based goals described above, they will also:

  • Improve access to customers by introducing HMS-authored population health programs for the vidscrip platform
  • Engage providers and patients with in-app messaging while they create and view vidscrips
  • Mine data to better understand what providers and patients are talking about

The engagement a vidscrip can deliver prior to an appointment, at the pharmacy counter, or after discharge from the hospital leads to patients who are connected to their care team and engaged in their own health – and we know that engaged patients have better health outcomes and cost less to treat.

It’s getting harder for industry to tell their story. But this week’s announcement by Harvard Medical School provides an opportunity for forward-thinking drug and device marketers to change the conversation by aligning their story with their customer’s value-based goals.

Harvard Health Publications Announces Agreement with vidscrip

HARVARD HEALTH PUBLICATIONS ANNOUNCES AGREEMENT FOR NEW PATIENT EDUCATION VIDEO SERIES

Content licensing relationship brings Harvard Medical School faculty expertise to clinicians and patients using the vidscrip platform

For immediate release

Boston, MA (May 24, 2016) – Harvard Health Publications, the consumer health education division of Harvard Medical School, today announced a licensing relationship that will deliver a new series of Q&A videos to clinicians and patients at the point of care.  This relationship will put the medical knowledge and expertise of Harvard Medical School faculty into brief videos that clinicians using vidscrip can share with their patients on the vidscrip platform.

“This relationship will put answers to patients’ most commonly-asked questions in front of patients at the point of care in a way that supports the clinician-patient relationship,” said Dr. Gregory Curfman, Editor in Chief.

Information about health conditions, diagnostic tests and surgical procedures, self-care and prevention as well as public health topics will be authored and recorded by Harvard Medical School faculty using a combination of video, audio, still images, and text. Harvard Health Publications and vidscrip plan to launch up to 30 question sets this year, starting with topic areas related to population health management and the industry’s shift to value based care.

vidscrip connects all stakeholders in the health industry by capturing and sharing expertise and experience through their mobile iOS app and website.  vidscrip is located in Minneapolis, Minnesota and will be launching an Android version of their platform in June of this year.

“We are excited to be associated with Harvard Medical School in this initiative,” said John Brownlee, CEO and co-founder of vidscrip. “This relationship immediately advances our ability to capture and share high-quality, up-to-date and easily accessible clinical information, which is necessary to help our clients achieve their goals of improved patient satisfaction and better outcomes.”

“As the focus of our industry changes from volume to value, our goal is to use innovative methods to make our trusted health information available to more consumers and patients facing important decisions about their health care. We are happy to be working with vidscrip to make Harvard faculty expertise available to more clinicians, patients and family members.” added Dr. Curfman.

About Harvard Health Publications:

Harvard Health Publications (HHP) is the media and publishing division of the Harvard Medical School of Harvard University. HHP delivers current health information that is authoritative, trustworthy, and accessible by drawing on the expertise of Harvard Medical School’s 12,000 faculty clinicians and researchers.

Media inquiries:
Kristen Rapoza
(617) 432-4716
Kristen_rapoza@hms.harvard.edu

Weighing Sandwiches

BY: John Brownlee, CEO & co-founder, vidscrip

Those who know me know that my hero is Charles Lindbergh.  I love “Lucky Lindy” for two reasons.  One, he was incredibly brave.  Two, he prepared for his flights with amazing precision, even weighing the sandwiches he carried with him to determine how much fuel they would cost.  I’ve always dreamed of successfully blending those two characteristics in my own life (I’ll let you know if I ever get there).

We recently had a visitor to our office.  A mom, who five years ago received a diagnosis of brain cancer for her two-year old daughter.  As she described her family’s journey over the past five years, it hit me that this amazing woman sitting right in front of me possessed all of the characteristics of my famous hero.  This mom’s stoic bravery and expertise – which clearly put her on equal footing with her daughter’s care teams – are part of our inspiration to help patients take control.  

At vidscrip we’re investing heavily in patients, not just because they inspire us, but because the future of the healthcare system depends on them.  The shift toward Value Based Care and Population Health finally puts patients where they belong, at the center of their care team.  Patients are brave.  Patients have expertise.  It’s time for them to take their place in the driver’s seat.

So, to the patient/caregiver who “weighs sandwiches” each and every day: we see you there, flying your own little plane toward the horizon with amazing bravery and intellect.  We want you to know that you are our heroes, and we’re working to provide you with tools that will help you capture and share the expertise you need to complete your own mission, whatever that may be.